Bibliography for BUSI4234: Essentials of International Marketing BETA

@book{Alon, Ilan_Jaffe, Eugene D._Vianelli, Donata_2013, address={New York}, edition={International ed}, title={Global marketing: contemporary theory, practice, and cases}, publisher={McGraw-Hill/Irwin}, author={Alon, Ilan and Jaffe, Eugene D. and Vianelli, Donata}, year={2013} }

@article{Bi_Gunessee_Hoffmann_Hui_Larner_Ma_Thompson_2012, title={Chinese consumer ethnocentrism: A field experiment}, volume={11}, DOI={10.1002/cb.1374}, number={3}, journal={Journal of Consumer Behaviour}, publisher={Journal of Consumer Behaviour}, author={Bi, Xiaogang and Gunessee, Sailesh and Hoffmann, Robert and Hui, Wendy and Larner, Jeremy and Ma, Qing-Ping and Thompson, Frauke Mattison}, year={2012}, month={May}, pages={252–263} }

@article{Brown_2001, title={Torment Your Customers (They’ll Love It)}, volume={79}, url={https://hbr.org/2001/10/torment-your-customers-theyll-love-it}, number={9}, journal={Harvard Business Review}, publisher={Harvard Business Review}, author={Brown, Stephen}, year={2001}, month={Oct}, pages={82–88} }

@book{Cateora, Philip R._Gilly, Mary C._Graham, John L._2013, address={New York}, edition={16th ed}, title={International marketing}, publisher={McGraw-Hill/Irwin}, author={Cateora, Philip R. and Gilly, Mary C. and Graham, John L.}, year={2013} }

@book{Cavusgil, S. Tamer_Ghauri, Pervez N._Akcal, Ayse A._2013, address={London}, edition={2nd ed}, title={Doing business in emerging markets}, publisher={SAGE}, author={Cavusgil, S. Tamer and Ghauri, Pervez N. and Akcal, Ayse A.}, year={2013} }

@article{Comstock_Gulati_Liguori_2010, title={Unleashing the Power of Marketing}, volume={88}, url={http://www.hbs.edu/faculty/Pages/item.aspx?num=38974}, number={10}, journal={Harvard Business Review}, author={Comstock, Beth and Gulati, Ranjay and Liguori, Stephen A}, year={2010}, month={Oct}, pages={90–98} }

@article{Douglas_Wind_1987, title={The Myth of Globalization}, volume={22}, number={4}, journal={Columbia Journal of World Business}, author={Douglas, Susan P. and Wind, Yoram}, year={1987} }

@book{Hollensen_2012, address={Harlow, Essex}, edition={2nd ed}, title={Essentials of global marketing}, publisher={Pearson Education}, author={Hollensen, Svend}, year={2012} }

@article{Hunt_Vitell_2006, title={The General Theory of Marketing Ethics: A Revision and Three Questions}, volume={26}, DOI={10.1177/0276146706290923}, number={2}, journal={Journal of Macromarketing}, author={Hunt, S. D. and Vitell, S. J.}, year={2006}, month={Dec}, pages={143–153} }

@book{Jobber_Ellis-Chadwick_2013, address={Maidenhead, Berkshire}, edition={7th ed}, title={Principles and practice of marketing}, publisher={McGraw-Hill Higher Education}, author={Jobber, David and Ellis-Chadwick, Fiona}, year={2013} }

@book{Keegan, Warren J._Green, Mark C._2013, address={Harlow, Essex}, edition={7th ed., Global ed}, title={Global marketing}, publisher={Pearson Education}, author={Keegan, Warren J. and Green, Mark C.}, year={2013} }

@article{Khanna_Palepu_Sinha, title={Strategies That Fit Emerging Markets}, volume={83}, url={http://web.a.ebscohost.com/ehost/detail/detail?vid=1&sid=8c58007b-106d-4298-bdc5-b5bbd0410fa9%40sessionmgr4009&hid=4109&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=17276846&db=buh}, number={6}, journal={Harvard Business Review}, publisher={Harvard Business Review}, author={Khanna, Tarun and Palepu, Krishna G. and Sinha, Jayant}, pages={63–76} }

@article{Lehmann_Keller_Farley_2008, title={The Structure of Survey-Based Brand Metrics}, volume={16}, url={https://search-ebscohost-com.unm-ezproxy.idm.oclc.org/login.aspx?direct=true&db=buh&AN=35144183&site=ehost-live&scope=site}, DOI={10.1509/jimk.16.4.29}, number={4}, journal={Journal of International Marketing}, author={Lehmann, Donald R. and Keller, Kevin Lane and Farley, John U.}, year={2008}, pages={29–56} }

@article{Levitt, Theodore_7AD, title={Marketing myopia}, volume={38}, number={4}, journal={Harvard business review}, author={Levitt, Theodore}, year={7AD}, pages={45–56} }

@book{Philip Kotler_Kevin Lane Keller_2016, address={Harlow, Essex}, edition={15th ed., Global ed}, title={Marketing management}, url={https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5185776}, publisher={Pearson Education}, author={Philip Kotler and Kevin Lane Keller}, year={2016} }

@article{Russell_Russell_2010, title={Guilty by stereotypic association: Country animosity and brand prejudice and discrimination}, volume={21}, DOI={10.1007/s11002-009-9097-y}, number={4}, journal={Marketing Letters}, publisher={Marketing Letters}, author={Russell, Cristel Antonia and Russell, Dale W.}, year={2010}, month={Dec}, pages={413–425} }

@article{Vargo_Lusch_2004, title={Evolving to a New Dominant Logic for Marketing}, volume={68}, number={1}, journal={Journal of Marketing}, publisher={American Marketing Association}, author={Vargo, Stephen L. and Lusch, Robert F.}, year={2004}, pages={1–17} }