Bibliography for BUSI4234: Essentials of International Marketing BETA

Alon, Ilan, Jaffe, Eugene D., and Vianelli, Donata. 2013. Global Marketing: Contemporary Theory, Practice, and Cases. International ed. New York: McGraw-Hill/Irwin.

Bi, Xiaogang, Sailesh Gunessee, Robert Hoffmann, Wendy Hui, Jeremy Larner, Qing-Ping Ma, and Frauke Mattison Thompson. 2012. ‘Chinese Consumer Ethnocentrism: A Field Experiment’. Journal of Consumer Behaviour 11(3):252–63. doi: 10.1002/cb.1374.

Brown, Stephen. 2001. ‘Torment Your Customers (They’ll Love It)’. Harvard Business Review 79(9):82–88.

Cateora, Philip R., Gilly, Mary C., and Graham, John L. 2013. International Marketing. 16th ed. New York: McGraw-Hill/Irwin.

Cavusgil, S. Tamer, Ghauri, Pervez N., and Akcal, Ayse A. 2013. Doing Business in Emerging Markets. 2nd ed. London: SAGE.

Comstock, Beth, Ranjay Gulati, and Stephen A. Liguori. 2010. ‘Unleashing the Power of Marketing’. Harvard Business Review 88(10):90–98.

Douglas, Susan P., and Yoram Wind. 1987. ‘The Myth of Globalization’. Columbia Journal of World Business 22(4).

Hollensen, Svend. 2012. Essentials of Global Marketing. 2nd ed. Harlow, Essex: Pearson Education.

Hunt, S. D., and S. J. Vitell. 2006. ‘The General Theory of Marketing Ethics: A Revision and Three Questions’. Journal of Macromarketing 26(2):143–53. doi: 10.1177/0276146706290923.

Jobber, David, and Fiona Ellis-Chadwick. 2013. Principles and Practice of Marketing. 7th ed. Maidenhead, Berkshire: McGraw-Hill Higher Education.

Keegan, Warren J. and Green, Mark C. 2013. Global Marketing. 7th ed., Global ed. Harlow, Essex: Pearson Education.

Khanna, Tarun, Krishna G. Palepu, and Jayant Sinha. n.d. ‘Strategies That Fit Emerging Markets’. Harvard Business Review 83(6):63–76.

Lehmann, Donald R., Kevin Lane Keller, and John U. Farley. 2008. ‘The Structure of Survey-Based Brand Metrics’. Journal of International Marketing 16(4):29–56. doi: 10.1509/jimk.16.4.29.

Levitt, Theodore. 7AD. ‘Marketing Myopia’. Harvard Business Review 38(4):45–56.

Philip Kotler and Kevin Lane Keller. 2016. Marketing Management. 15th ed., Global ed. Harlow, Essex: Pearson Education.

Russell, Cristel Antonia, and Dale W. Russell. 2010. ‘Guilty by Stereotypic Association: Country Animosity and Brand Prejudice and Discrimination’. Marketing Letters 21(4):413–25. doi: 10.1007/s11002-009-9097-y.

Vargo, Stephen L., and Robert F. Lusch. 2004. ‘Evolving to a New Dominant Logic for Marketing’. Journal of Marketing 68(1):1–17.