Barrow M, Statistics for Economics, Accounting and Business Studies (6th ed, Pearson Education 2013)
Bartlett, Christopher A., ‘Going Global.’ (2000) 78 Harvard Business Review
Calder, Bobby J.1Tybout, Alice M.2, ‘What Consumer Research Is...’ (1987) 14 Journal of Consumer Research 136
Entrepreneurship (Springer 2007)
Glowik M, Market Entry Strategies: Internationalization Theories, Concepts and Cases of Asian High-Technology Firms (Second, revised and updated edition, De Gruyter Oldenbourg 2016) <https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=4451853>
Guo R, Regional China: A Business and Economic Handbook (Palgrave Macmillan 2013)
McLaney EJ, Business Finance: Theory and Practice (9th ed, Pearson Education 2011) <https://ebookcentral.proquest.com/lib/nottingham/detail.action?docID=5136532>
